Real Kiwi Ice Cream – Concepts
Another project as part of the development for a New Zealand brand of ice cream. Another set of concepts that will live in the development folder of my archives. This time I was looking at method of making the ice cream "communicate" directly with the customer using common kiwi expressions that imply good and nice and enjoyment. The milk splash influenced the typographic style and the flavours of ice cream were fun to play with. A bit more edgy and cheeky.