One Litre of Ice Cream – Concept

Another conceptual piece using the direct "communication" method and hooking that off the volume of the container. One is such lovely word too. Used a font called Hera Black for the typography - absolutely adore the massive fat roundness contrasting with the skinny terminals. There's a real happiness to this font I think.

The one thing that will carry over from this concept to the final material is the flavour descriptions. Things like:

Made with real vanilla beans, luscious and jam-packed with the richest milk and cream in New Zealand. It’s guaranteed to fill you with a deep sense of satisfaction and make all your friends admire you enormously for throwing caution to the wind...

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