One Litre of Ice Cream – Concept
Another conceptual piece using the direct "communication" method and hooking that off the volume of the container. One is such lovely word too. Used a font called Hera Black for the typography - absolutely adore the massive fat roundness contrasting with the skinny terminals. There's a real happiness to this font I think.
The one thing that will carry over from this concept to the final material is the flavour descriptions. Things like:
Made with real vanilla beans, luscious and jam-packed with the richest milk and cream in New Zealand. It’s guaranteed to fill you with a deep sense of satisfaction and make all your friends admire you enormously for throwing caution to the wind...