Motueka Ice Cream Cooperative – Concepts
Concepts for the New Zealand market that will not see the light of day. Part of the huge mass of work I generate in the quest to find what it is that my clients want or what their vision is. Personally really enjoyed the typographic aspect of this particular concept. Really enjoy mixing fonts and styles to create a particular look and feel. Here I was going for a retro look taking us back to an old creamery - "down on ye olde farm". Also enjoyed playing with those warmer colours that are not often used in ice cream packaging.