Learning to walk away

Sometimes you have to be able to walk away from a project. Not necessarily easy to do for either the designer or the client. And then of course that work might never see the light of day and or the next designer might be asked to cherry-pick from your designs and your concepts and make something entirely new. In this case I just could not crack it for the client and had to exit stage left graciously. Funnily enough, not the first time I have had to do it for the same client so I had the practice already.

Nevertheless I loved the project – as far as I was able to take it – enjoyed the process and the chance to work up some groovy concepts but most of all enjoyed working with some delicious typography. See the work here >>

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